Charity

Ian Wright partners with Cadbury and BBC Children in Need


21 10 2026

Former British footballer Ian Wright stars alongside his granddaughter in The Open Road, a new Cadbury campaign supporting BBC Children in Need.

A spokesperson for the confectionery brand commented 'The Open Road series is about the conversations that make a real difference, and Ian and Raphy show just how powerful it is when a young person knows they can talk to someone who will listen'.

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